The first Campari cocktail came about during the belle époque of the 1890s. Called the Milano-Torino after the source of its two main ingredients, Campari and vermouth (along with a shot of club soda), the drink was renamed the Americano after its popularity with Americans (and perhaps a marketing ploy to cause more Americans to order it). In 1960, Ian Fleming featured the Americano in his James Bond novel Casino Royale, the first alcoholic drink Bond orders, and in From a View to Kill Bond even clarifies he prefers drinking it over his usual choices when at an outside cafe.
commercially produced foods. In the 1990s, a cultivar of tomato was dubbed "campari" due to its brilliant red color. In the 1900s, Campari executives worked with leading Italian and other European artists to create iconic images for the brand, and even anthropomorphized the "Red Passion" as a woman. From the start of the 20th century on, she’s been featured and reimagined over and over, spawning the now-famous Campari calendar.
Campari's website for more gorgeous vintage ads! And the next time you're in the mood for a vintage-inspired cocktail, try Campari's most recent cocktail creation, Campari Orange: three parts Campari to one part orange juice. Campari touts it as "a drink for the ladies, perhaps because of its slight sweetness and explosive taste combination." Cin cin!
POSTED BY: Audra
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